Who we help
We work with ambitious African businesses that want data to guide their growth.
Retail brands
Fashion, beauty and FMCG brands that want better visibility on sales, stock and customers so they can grow revenue while protecting margin.
Service businesses
Clinics, salons, training providers and experience-led brands that need to understand utilisation, repeat bookings and which offers actually move the needle.
Digital & tech products
Marketplaces, apps and web3 products that care about user growth, activation and retention and want data to guide spend and roadmap decisions.
How Tenda works
Three simple steps to turn your data into decisions that grow your business.
Connect your data
We connect your POS, ecommerce, booking and inventory tools into one source of truth so you finally see what's really happening across your business.
Agree the right KPIs
Together we choose the 3–5 numbers that matter most revenue, margin, stock health and customer growth and build simple dashboards around them.
Execute and optimise
We help you act on the insights with changes to assortment, pricing, campaigns and systems, then track results so every month your numbers move in the right direction.
What we offer
Three ways to work with Tenda, whether you need hands-on support, self-serve tools, or a complete analytics platform.
Growth and Advisory Services
Hands-on strategy and execution support for retail and service brands covering growth strategy, campaigns, operations and data so you can scale with confidence.
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Data Consulting And Analytics
A BI workspace built for African operators, bringing your sales, stock and customer data into one place with dashboards designed for daily decisions.
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Digital Products
Plug‑and‑play templates, playbooks and tools that help you track KPIs, plan campaigns and manage your business even before you're ready for full advisory or platform access.
Coming soon →
Coming Soon
Tenda BI Platform
A comprehensive business intelligence workspace built specifically for African operators, bringing your sales, stock, and customer data into one powerful platform with dashboards designed for daily decisions.
Join waitlist →The Journal: Operational Intelligence
Real-world case studies, data strategies, and insights from operators building across Africa.
MARCH 2026 / RETAIL NUMBERS
Busy but Underpriced: The Quiet Margin Killers
Small costs like Glovo bags and delivery commissions are invisible leaks. Here is how to spot where your hard work is losing its value.
View Full Insight →FEB 2026 / RETAIL NUMBERS
10 Numbers That Should Run Your Week
Stop guessing and start measuring. From stock-to-sales ratios to customer acquisition cost, these 10 metrics are the heartbeat of a high-performance retail engine. If you aren’t tracking these, you’re flying blind in a data-driven market.
View Full Insight →MAY 2025 / RETAIL OPS
How Denri Africa is Disrupting Fashion Retail
Modern African branding isn't just about the logo—it's about the data behind the supply chain and customer experience.
Read Full Case Study →APRIL 2025 / MARKETING AI
AI & The Human Advantage in Marketing
AI won't replace marketers, but marketers using AI will replace those who don't. Here's how to stay ahead of the curve.
Read Deep Dive →- Choosing a selection results in a full page refresh.
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